Subiect Graphic Design

The brief

Design a visual identity for an internship program and a welcome package for its participants.

 

The company: 123FormBuilder

123FormBuilder (formerly know as 123ContactForm) was born in Timișoara in 2008 from an idea and joint effort of two developers: Florin Cornianu and Tudor Baştea. They started a company and set out to make a difference, to put a form on every website. In 10 years, the company grew from two founders to an international team of almost one hundred people, with offices in Timișoara, Bucharest and London.

 

Our company culture has been a key factor for our success. We are passionate about what we do and always put ourselves in the customer’s shoes. We empower our people to take decisions and we’re supportive when they make mistakes. We support their professional growth. Our friendly & fun atmosphere from the office encourages our people to bond friendships that last a lifetime.

 

Our product is a versatile cloud-based form builder that any individual and business can use to collect data across multiple platforms. 123FormBuilder aims to deliver the best services for gathering and processing information, optimizing internal procedures and automating workflows through online forms. From contact forms, order forms and registration forms to polls, quizzes and surveys, with 123FormBuilder you can create any type of web forms you might need. No technical skills are required! A large variety of small businesses use 123FormBuilder to gather information online, collect payments, simplify internal procedures for HR and generate leads.

 

The program: 123 Experience Builder — Summer Internship 2018 at 123FB

123FormBuilder believes in nurturing local and young talent, and has a history of employing technology professionals, both undergraduates or recent graduates. At our company, any team member can make a huge impact, and it’s no different with our youngest employees: they are key players in our daily innovation.

 

Following this philosophy, the company plans to launch a Summer Internship program in 2018 for students with a broad set of technical skills who are ready to take on some great technology challenges and make an impact on hundreds of thousands of users. Interns will have the opportunity to work on projects core to 123FormBuilder business, whether it be Development, Design or Marketing. The program will have a duration of two to three months. The official name of the program will be “123 Experience Builder — Summer Internship 2018 at 123FB”.

 

The challenge: program identity and welcome package

Your challenge today will be designing a visual identity for the “123 Experience Builder” internship program and a welcome package for the students that will take part in it.

 

The visual identity should be based on the program’s official name and goals. It should be inspired by, but not necessarily based on, 123FormBuilder brand and culture. Find below more information about the company’s brand guidelines.

 

The welcome package will be given to the internship program participants on their first day. It will include a t-shirt, a notebook, a pen, and a packaging to contain these objects (could be a cardboard box or a plastic bag). All of the four items should be customized, following the program visual identity.

 

123FormBuilder brand guidelines

The logo is composed by two main parts, “123” and “FORM BUILDER”. It can be used in two arrangements, a vertical one and a horizontal one. When referring to the product, and not to the company as a whole, the “123” component can stand by itself.

The logo uses a selection of colors which is part of the broader brand color palette. It can be used also in full white or dark gray, when on colored or photography background.

You can download the logo in bitmap and vector formats here.

 

The color palette features shades of green, yellow, blue and gray (neutrals).

 

Green

G50

#E1F6F0

 

G100

#B3EAD9

 

G200

#81DCC0

 

G300

#4ECDA6

 

G400

#28C393

 

G500

#02B880

Upper part of “1” in the logo

G600

#02B178

 

G700

#01A86D

 

G800

#01A063

Bottom part of “1” in the logo

G900

#019150

 

 

Yellow

Y50

#FFF5E0

 

Y100

#FFE6B3

 

Y200

#FFD680

 

Y300

#FFC64D

 

Y400

#FFB926

 

Y500

#FFAD00

Upper part of “2” in the logo

Y600

#FFA600

 

Y700

#FF9C00

Bottom part of “2” in the logo

Y800

#FF9300

 

Y900

#FF8300

 

 

Blue

B50

#E1F2FE

 

B100

#B4DDFC

 

B200

#83C7FB

 

B300

#51B1F9

 

B400

#2BA0F7

 

B500

#068FF6

Upper part of “3” in the logo

B600

#0587F5

 

B700

#047CF3

 

B800

#0372F2

Bottom part of “3” in the logo

B900

#0260EF

 

 

Neutrals

N0 – White

#FFFFFF

 

N1

#FAFAFA

 

N2

#ECECEC

 

N3

#CCCCCC

 

N4

#AAAAAA

 

N5

#565656

“FORM BUILDER” in the logo

N6

#4C4C4C

 

 

The main font of 123FormBuilder identity is Roboto.

 

Useful links

Company website homepage: https://www.123formbuilder.com

About us: https://www.123formbuilder.com/aboutus.html

Facebook: https://www.facebook.com/123FormBuilder

Twitter: https://twitter.com/123FormBuilder